Katie Alice is a self-taught designer whose whimsical designs, very much led by a love for vintage florals have become household staples.
“The Katie Alice story began on a bit of whim. I was running a country pub restaurant at the time and spent my days styling my home with vintage finds and working in my cottage garden. One day, rather out of the blue, local tableware company Creative Tops asked me to help curate a new collection of dinnerware with them, using my everyday life and interests as the inspiration. At the time, England was just coming out of the recession and everybody needed a bit of cheering up. Together with Creative Tops we came up with the pretty Cottage Flower collection. Aspirational, affordable, beautiful – it almost completely sold out at its trade fair launch.”
“My collections continue to take their inspiration from my obsession with vintage florals from various eras and a passion for bringing long forgotten artwork back to life. I also enjoy taking influence from popular trends and my travels which I hope gives Katie Alice the opportunity and flexibility to remain current and grow with my customers.”
Not formerly a designer by trade, Katie grew with each collection learning as she went along and has now launched over 10 new ranges of tableware, with the very first collection continuing to perform very well. Vintage Indigo, which has been one of the most successful new launches to date, has topped the best seller list for Creative Tops’ dinnerware collections and has been listed in Waitrose.
Now living in the beautiful town of Stamford, Katie has taken on a new home restoration project as well as launching her own website and blog. She has been invited several times to demonstrate in Japan’s top department stores for their prestigious British Fairs and has been recognized in top publications such as Good Housekeeping, Period Living, Ideal Home and Country Living – whose renowned fairs she regularly exhibits at.
Along with Waitrose, Katie Alice has also sold well in Debenhams, Fenwick’s, Sainsbury’s and Waterstones, as well as many independent shops around England. There is also a big international following, with the Katie Alice brand being Creative Tops’ most successful export.