What’s the deal this black Friday?
It’s that time of year again! Hands up if your email is stuffed to the brim with “once in a lifetime prices…” or “we never normally do sales but…” and “get ALL your Christmas shopping done NOW WITH US”.
Black Friday is problematic, and I’ll tell you why I think so…
Damaging for business?
We don’t work off huge margins. Discounting means making less money, which means we are unable to grow by bringing in new products.
We also don’t want to upset any of our wonderful stockists by undercutting them. As the official Katie Alice website, we feel it’s important for our pricing to be honest and correct.
We’ve had numerous emails and messages asking us what our Black Friday offers will be – and I don’t blame anyone for asking! With the majority of larger businesses making such an unapologetic song and dance about it. I personally feel that some companies are really shooting themselves in the foot for the rest of the year though.
Don’t get me wrong – I know everyone loves a bargain, and there are a couple of companies that I will be shopping with this Black Friday. (Companies that I already follow and know that their offers are genuine.) However, might I think twice about paying full price with them in the future? I’m ashamed to say that yes, maybe a little if I’m honest.
Is Black Friday really cheaper?
Investigations conducted by Which? have found that 9 out of 10 Black Friday offers at major retailers are no cheaper than they can be found throughout the rest of the year. Yet these large companies are the ones advertising their “huge black Friday savings”, which in turn puts pressure on the little guys to participate.
And then there is Amazon. There is no arguing that some of the Black Friday deals on the absolute beast that is Amazon are genuine mega bargz. They sell such an incomprehensible amount of stuff. They make so much money. SO. MUCH. They can 100% afford to discount like that. I would argue, in fact, that our mate Jeff B could probably pay off all of our mortgages and still have more money than anyone knows what to do with.
We like to think that Katie Alice products are fairly priced all year round. And we much prefer to promote responsible, considered purchases, that you will love and cherish for years to come. Not impulse purchases, made on a whim because of flash sales.
I know that a lot of small businesses choose to use Black Friday as a way of saying thank you to customers for their continued support through-out the year, and I absolutely love the thought behind this.
We will be having a sale next year to make way for new stock starts to arriving but, now is just not the right time for us!
A Charitable Black Friday
On the whole, I think it’s fair to say that I find Black Friday quite a grim and stressful time of year!
That’s why we like to do things a little differently…
Last year, instead of a sale, we donated 10% of all our sales from Black Friday to charity and we have decided to do the same this year. We feel that this reflects far more who we are as a team and our ethos as a business. Last year we sent a donation to Peterborough Soup Kitchen, and this year we have decided to support the Samaritans with our Black Friday donation. Charities are having a tough time this year. A sharp drop in donations along with fundraising events being canceled has left huge financial holes, at a time when many of their services are needed more than ever. And with so many people reporting extra high levels of stress, anxiety, and depression, we feel the Samaritans is a good place for our donation to go.
Thank you so much for sticking with me through all of this rant-y twaddle!
And thanks for sticking with us generally! We are so thankful to everyone that supports us, shops with us, and have made it possible for us to keep going through this incredibly difficult year!