5 things we’re looking forward to in 2021

Happy New Year!

And what a start to the year it’s been! Just as we thought we were saying bye-bye to the Year of The Pandemic…. Hello, fresh new January Lockdown ? What a way to kick start 2021…

It’s easy to get caught up in a downward spiral of how bad things are – trust me I’ve been there, frequently in the last 10 months! But as much as I believe it’s okay to sit with those feelings, for me, it’s also important to focus on the good and keep looking forward!

The show must go on!

Last year was both a whirlwind and a snail’s pace. Exciting and terrifying. Beautiful… and ugly. It blows my mind when I think back to all the different events that happened – (watch Charlie Brooker’s Death to 2020 on Netflix for an amusing reminder). I will treasure a lot of the memories we made in 2020, but it was of course also a year filled with great sadness and a dump load of stress!

So although everything is still a little scary out there right now, I’m still relieved to finally be in 2021 for a fresh start and some positivity!

So, what are we looking forward to this year?


  1. A Vaccine

Heading straight into a national Lockdown obviously isn’t the best start to the year, but I think we all knew it was inevitable! Though, as hard as it is to go into a third Lockdown, there is light on the Horizon! We should be super proud in the UK to be world leaders in the vaccination programme. This ultimately means our loved ones will be safe and the hospitals will finally see some relief. I for one will be ready with my sleeve rolled up to get vaccinated when the time comes. For anyone that still has doubts about the vaccines, which I can fully relate to (i.e. how did they make it that quickly!??) I can highly recommend the ‘How to vaccinate the world’ podcast for informative, no-nonsense answers.


And in the Katie Alice world for 2021


  1. Made in England Mugs

This year we are launching our first ever collections of entirely English made mugs and we are so excited! Don’t get me wrong; we absolutely love our factories overseas –  we’ve been working with them for years and will continue to do so. But this is a project I’ve personally wanted to do right since the business first launched in 2011, and I couldn’t be more excited! They will, of course, be a slightly higher price point than our current mugs but we know you’re going to love them! Here’s a very sneaky peek as these are from the sampling stage!

Forest Fling mugs

* Coming soon *

  1. A Massive Restock

Finally! This spring we are expecting a huuuuuge delivery of all our old favourites and wow are we excited! Dinner plates, side plates, cups and saucers and muuuuuuuugs! So many mugs! Plus, we are adding some new items to old collections to give them a little re-fresh!


  1. A New Collection

Yep! Aside from our mini-UK mug launches, in 2021 we will finally be bringing you a long overdue brand-new big collection! This has been designed to mix and match with our current collections so you can complement what you already have! More news on this later in the year.


  1. Exclusively Housewares 2021

This summer, all being well, we are going to be exhibiting at a trade show on our own for the very first time! Previously we’ve been part of a larger companies stand so this is a big deal for us! Nina will be coming over from New York for the occasion as we re-launch Katie Alice to the housewares industry!

I really could go on but 5 always feels like a good number!


So strap in guys, we’ve got a bumpy few weeks ahead but better times are on the way!

Katie x